Al-Amaal Al-Alia is a trusted distributor of medical-grade footwear in Iraq. With growing demand and exclusive rights to the Kybun Joya brand, they needed a scalable digital infrastructure that could support both online growth and internal retail operations.

While the Iraqi market is rapidly evolving, e-commerce adoption is still emerging—especially in categories like medical footwear that require trust and precise sizing. Educating customers and streamlining their experience online was a major hurdle.

The client also expressed concerns about the complexity of building and maintaining a digital system. They lacked the technical background to deal with hosting, domains, updates, and integrations, which made launching a digital store feel overwhelming.

We delivered a complete, end-to-end e-commerce platform designed for clarity, trust, and usability. Features include detailed product pages, filtering by medical categories, responsive mobile layout, and a localized checkout flow optimized for Iraqi users.

In parallel, we built a modern Point of Sale (POS) system to unify physical store operations with digital inventory, offering real-time stock visibility, customer history tracking, and simple staff workflows.

Beyond development, we provided full hosting and infrastructure management—ensuring security, uptime, and peace of mind for the client. They no longer needed to worry about any technical details.

Our team also delivered a custom UI/UX design tailored to the Kybun Joya brand and local shopping behaviors, ensuring a smooth and elegant experience at every touchpoint.

Below are screenshots from the final implementation, including e-commerce pages, mobile layouts, UI design concepts, and POS dashboards.